Prompts for image ads

A template for a single static ad, with a filled example showing the level of detail that works.

Copy the template, fill the bracketed parts, paste it in. The filled example underneath

shows the level of detail that gets a usable result on the first or second turn.

Template

Create a [ratio] image ad for [product: one mechanical line,
then what it is NOT], for [audience] on [platform].

Headline: "[five words or fewer]". Sub: "[eight words or fewer]".
Offer: "[exact value]". Call to action: "[exact words]".

Use the uploaded product shot and logo as-is.
Show a real person using the product rather than a plain background.
Include a trust element ([rating / customer count / badge]) and leave
the [mandatory legal line] legible at the bottom.

Avoid: [the visual trap], [claim wording you are not allowed to use].

Filled example

Create a 4:5 image ad for a home coffee machine - a compact machine that
makes barista-style coffee at home, NOT a cafe interior or a barista at
work - for office workers aged 28 to 45, on Instagram feed.

Headline: "Cafe coffee, at home". Sub: "Ready in under a minute".
Offer: "Save up to 20% this month". Call to action: "Shop now".

Use the uploaded product shot and logo as-is. Show someone making coffee
in a real kitchen, morning light, the machine clearly in frame.
Include a "Rated 4.6 by 12,000 customers" badge and keep the offer terms
line legible at the bottom.

Avoid: cafe counters, latte art close-ups with no machine visible,
"best coffee in the world" style claims.

What makes the difference

  • Exact copy in quotes, not a paraphrase of what you want it to say.

  • One message. Two offers in one creative halves the impact of both.

  • The trap named explicitly. Every category has one obvious wrong image.

Did this answer your question?
😞
😐
😁