Video is where the "what it is not" line matters most, because the model builds scenes
from meaning. Give it a narrative arc rather than a list of shots, and pre-answer the
questions it would otherwise ask you: duration, hook, pacing and audio.
Template
Create a [duration] [cinematic / explainer] video ad for [platform]
for [product].
What it is: [one mechanical sentence].
What it is NOT: [the visual traps to avoid].
Customer and pain: [who, and the moment they need this].
Arc: frustration, discovery, solution, transformation.
Correct visual metaphors: [relief, growth, control - not the product keyword].
Voiceover: [language, tone]. End card: [call to action + legal line].Filled example
Create a 15 second cinematic video ad for YouTube for a small business
accounting tool.
What it is: software that keeps a small company's books in order.
What it is NOT: stacks of paperwork, calculators, or a bank vault.
Customer and pain: a shop owner losing an evening a week to receipts.
Arc: pressure, discovery, relief, a confident week.
Correct visual metaphors: a desk clearing, a shutter opening on time,
an evening that stays free.
Voiceover: warm, reassuring, plain language.
End card: "Books done in minutes" with the terms line.The arc is the instruction
"Frustration, discovery, solution, transformation" does more work than any list of
camera directions, because it tells the model what the film is about rather than what
it looks like.