The rules that raise quality for writing are different from images: name the audience
and the angle, give it sources to ground on, set a length, and state which rules apply
so the right guardrails bind.
Blog, SEO or PR article
Write a [word count] word [blog / PR piece] on [topic and angle],
for [audience].
Primary keyword: [keyword]. Search intent: [informational / comparison].
Ground every factual claim in these sources and attribute them: [links].
Tone: [your brand tone], sentence case, no hype.
Structure: H2s, a short intro, a takeaway box.
Rules that apply: [editorial, no offer / promotional, attach the terms line].
End with a one-line brief for a matching header image.Summarising a news story
Summarise this story for a social post from [approved source]: [link].
Maximum [n] words, neutral reporting tone, our voice. Attribute the source.
Do not include: recommendations, unattributed ratings, or any wording
that promises an outcome.
End with a soft educational call to action and the required legal line.Lifecycle message
Write a [channel] message for the [cohort] cohort, triggered by [event].
One clear action: [what you want them to do]. Tone: helpful, not pushy.
Respect the [channel] length limit. Personalise with [first name /
last product].
Include the opt-out line and any required legal line.
No urgency pressure, no countdowns.One message, one action
A lifecycle message with two asks performs worse than either ask alone. If you have two
things to say, send two messages a week apart.