The phrases that cost you a turn

Eight things never worth writing, and eight worth doing every time.

Every item here was earned. Each one is a pattern that cost somebody a round of editing.

Never write these

  • Relative adjectives with no number. "Slightly more to the bottom", "a lighter shade", "looks elongated, fix it". Write "move down 60px", "lighten to #6B4A78", "keep the offer boxes square".

  • "Correct the logo based on the reference." Without "reproduce as-is, do not redraw", it redraws, and you loop.

  • "At the extreme edge with no margins." That is not a measurement. Write "offset from right edge: 0px".

  • "Follow the guidelines at [link]." A link cannot be opened from a prompt. Paste the hex values, the type and the clear space rule inline.

  • Safe space in inches on a pixel canvas. Undefined. Use pixels or percent.

  • Re-pasting the whole original brief to fix one thing. It regenerates from scratch and discards everything already right. Write "in v3, change only [one thing], everything else stays".

  • Bare replies. "Ok", "yes", "please proceed". They consume a turn and steer nothing. Give the next instruction or close the thread.

  • "The reference" when more than one file is attached. Name it, or paste its URL.

Always do these

  • One intent per turn. Two clean turns beat one bundled request that fails halfway.

  • Put a number on every spatial instruction. Pixels, percent, or a named hex.

  • Carry a preserve list in every edit. "Only X changes, Y and Z stay exactly the same."

  • Quote exact copy, values and dates rather than paraphrasing them.

  • Close every new brief with a DO NOT list. It is the cheapest quality control available.

  • Mark the region when you want a local fix, instead of describing where it is.

  • Adapt from an approved master rather than regenerating, so the version lineage survives.

  • Ask for QC findings before fixes, so the pass cannot introduce new drift.

  • Attach, do not describe. A described logo is redrawn; an attached one is reproduced.

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