Producing a set at scale

Some of the heaviest use of Zocket is not one creative at a time. It is a set: fifty

banners across every placement and weight limit, twenty articles off one template, or

four more creatives that have to sit beside the three you already approved.

The rule is the same every time. Declare what is fixed, declare what varies, and give

the constraints as numbers.

A set of creatives at exact specifications

Create a set of [n] banners from the attached master.
Sizes and limits:
  [1200 x 628, 150 KB maximum, WebP]
  [429 x 241, 20 KB maximum, WebP]
  [... one line per placement]
Re-layout rather than scale. Keep the copy, the logo lockup and the
colours identical across every size.
Type must stay legible at the smallest size in the list.

Give the file-size ceiling if you have one. It is a real constraint for ad platforms

and it changes the output, but only if you say it.

More in an existing style

The failure here is a set that does not look like a set. Name the approved pieces as

the reference and say that consistency is the point.

Here are [n] approved creatives for [campaign]. Create [n] more in the
same style. Keep the layout system, the type treatment, the colour
palette and the logo placement consistent with the attached.
Vary only: [the product, the headline, the offer].

A batch of written pieces from one template

Create [n] articles following the templates below. Rotate between the
[n] templates so the set does not read as repetition.
Template 1: [structure]
Template 2: [structure]
For each one, use [the data or source I supply] and keep the house tone.

Why declaring the variable matters

Left to choose, a model varies the thing you care most about: the offer block, the

logo, or the house structure. Saying "vary only the product shot" is what keeps a set

of fifty looking like one campaign rather than fifty campaigns.