One of the most efficient things you can do is stop writing a video brief from scratch
when you already have one in another form. A slide deck, a frame-by-frame script, a
storyboard or a product PDF all carry enough to work from.
From a deck
Create a [duration] video using the attached presentation as the primary
source. Follow its running order. Keep the headings as on-screen text
and the body as voiceover. Tone: [tone]. Format: [ratio and resolution].Useful for turning an internal training deck or a product overview into something
watchable without rebuilding the content.
From a frame-by-frame script
If you already have a table of frames, visuals, on-screen text and audio, paste it as
it is. It is a better brief than any paragraph you would write.
Create a video for this script. One scene per row, in order. Use the
on-screen text exactly as written. [ratio], [duration], [voiceover
language and tone].From a storyboard or a brief
Analyse the attached storyboard and create a [duration] ad video from
it. Follow the shot order. Do not ask clarifying questions; everything
needed is in the attachment.That last line is worth knowing. If the attachment really does contain everything,
saying so skips the round of questions the agent would otherwise ask.
State the hard numbers
Duration and ratio belong in every video request, as exact values. "About thirty
seconds" produces something between twenty-five and forty. "Exactly 30 seconds, 9:16
vertical" produces a thirty second vertical file.